According to Dr. Robert Cialdini in his book entitled “Influence: The Psychology of Persuasion”, the promotion concepts of psychology is able to create a good and effective persuasion to maximize the concept of the online store promotion. Then what is the concept of online store promotion using the concept of psychology? Check out the full review below:
The first psychological concept that can be maximized in the concept of promotion to increase online store sales is reciprocity. In a human relationship, according to Dr. Robert will emerge a reciprocal to do the same with what is done by the other party. For example, if A gives X then B tends to give the same thing, X or X1.
This is where you as an online businessman can apply the concept to do promotions. For example, by giving something for free, such as a gift for an initial promo, consumers will give reciprocity, such as loyalty.
As is well known that almost no human being is willing or likes to be betrayed and lied to. From here you as an online business must also understand this concept, so do not let the promotional efforts that you run you disappoint your consumers with false promises
If you state that you are going to serve a fast or fast response, then you have to do it. Or if you state that you will provide free shipping, you must also fulfill it. Commitment is an obligation that must be fulfilled if you want to get the most out of the promotion effort.
3. Authority or Authority
According to Dr. Robert, human psychology shows a general habit in which it will be easier to obey the words or commands of people who are respected or admired. From here you as a seller must be able to build authority or good credibility so that consumers are willing to become loyal customers.
In general, if the buyer already considers the seller to be someone of authority then they will always count on you.
4. Social Proof
Social proof is a psychological concept where humans will tend to believe and believe more easily if most people around them talk about it. Therefore, you can take advantage of this concept for your business promotion activities. How you can use social media and testimonial techniques.
That’s some information that you can learn and can put into practice for the business you are running. The right marketing techniques will indeed provide maximum results in attracting consumers. Determine the concept of promotion that is most appropriate for your business, and increase profits.